Only a few months after celebrating its first 50 years in business, ACM has rebranded its image with a new logo and interactive website which brings it closer to the needs of the market and its customers. The logo pays homage to the original version, and adds a modern and more dynamic twist. The most obvious enhancement is to the orange and purple aspects, and the “wave” that symbolises the products which are made.
The development of the new logo was followed by the publishing of a new catalogue and an upgrade to all of the packaging which, importantly, is increasingly sustainable thanks to the use of recycled or reconditioned plastic for the containers, as well as for all labels, and FSC certification for all of the cardboard packaging materials.
The new website, which went live on June 30, 2022, represents the new ACM branding with an enhanced user experience. It is much more photographic and has a much-simplified search process. The website has been created to offer video tutorials – coming soon – which will give advice on how to correctly use and apply ACM products. This will benefit all visitors to the website. In addition, a corporate video has been added to the site which traces the history of ACM through an “on the road” documentary.